Boulevard Looking to Cans

Boulevard introduced Unfiltered Wheat in the aluminum bottle in 2009, so far the only craft brewer to do so.  The opened up markets for them where glass bottles would not be allowed.  With the growing trend in canned craft beer, the time seems right to start looking into a canning line.  Over on Brewbound, Bob Sullivan, Boulevard VP of Sales and Marketing, discusses the future of Boulevard in cans.

“I see so many other breweries going that route and I have to believe that the craft segment has gotten to a point where there is enough demand for cans,” said Sullivan. “From an economic standpoint, we would be much more competitive in cans than we could be in the aluminum bottle.”

 “I think the sentiment around here is that, eventually, we need to do it,” he said. “If cans are going to get placement in Missouri, we want it to be our cans and not another brewery. If we can do it financially and find the space, we could be in cans by next summer.”