Wednesday, February 10, 2010

Boss Tom is Bock

Label art for Boulevard's new offering was just posted on the Wine & Cheese Place blog.  Boss Tom's Golden Bock is the bottle version of the Maibock that has previously only been available on draft.  Maibocks are a traditional spring lager, Mai being German or May.  They tend to be lighter in color than other bocks with more of a hops presence.  I missed out on the draft version, so I am interested in trying this bottled.

From the neck label:

From 1925 until 1939 Kansas city was controlled by the powerful political boss Thomas J. Pendergast, whose "Goat" faction feuded with rival "Rabbits" for partisan dominance.  The atmosphere of graft and lawlessness fostered a boom in jazz clubs and speakeasies, earning our town the title "Paris of the Plains"
Once again Boulevard is showing some subtle humor with the label.  Bock beers are traditionally associated with goats, which then ties in with the little history lesson on the label.
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Posted by Tim (Drunk-Monkey) Marks at 11:48 AM
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4 comments:

  1. Just wanted to say that I really enjoy your blog. Also, thought I'd mention that this version of the Maibock appears to have a different grain bill and use different hops than last years version, based on the description of the draft version of the Maibock on Blvd's website compared to the press release information for Boss Tom provided on thewineandcheeseplace.blogspot.com. Also, these same sources indicate that this year's version is hoppier than last year's draft version (20 IBUs v. 33 IBUs). I was less than impressed with the draft version so I'm excited to try the bottled version to see if they've improved the recipe.
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  3. The atmosphere of graft and lawlessness fostered a boom in jazz clubs and speakeasies, earning our town the title "Paris of the Plains"

    Nowadays, political corruption just gives us fake plastic palaces like the P&L and Sprint Center. Too bad, really. I guess KC peaked in its adolescence like so many of the inhabitants of this fair town.

    Nice to see Blvd bringing this one to the bottle since its draft existence was so spotty. Also, like the idea of a hoppier version. I wonder if this means the malt profile got a boost too? This label might rival my favorite, the Doublewide label. Of course the "Twister Proof" line is unbeatable, but I'm a sucker for historical names and references.
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  4. I too am a sucker for historical references. Even subtle one like the font on BLVDs Pilsner matching the old Muelbacher (sp) font.
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